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Learning from other media

Learning from other media

How we can learn from other forms of Media to create better web design.




Magazines

Magazines are an interest driven media.

Catchy covers, graphics, graphs, typography, even the advertisements are printed eye-candy. The medium is a treat that can be enjoyed in small doses orcollectively, so we like the interest it provides. While there seems to be argument against using graphics or an innate amount of tags to re-style a page the future of web-pages will be interest driven. This doesn't mean over-the-top, but encourages breaking up information into smaller, easier, and more interesting to read snippets.



Television

The challenging thing about television is keeping an audience engaged even during advertisements.

It's easy to change a channel, especially if the viewer is unsatisfied with the content. We can take two things from this. One, that annoyances such as flashing ADs, auto-play music, bad navigation, etc... will drive users away. Two, having a simple, easily understandable content. You typically only have a few seconds to make an impact on people before they navigate away out of frustration. Your content should speak for itself and not have people rushing to click the back button.



Newspapers

The main focus of a newspaper is to deliver information in an efficient way.

Journalists write in a style where a story could be summed up and cut down as needs change usually having the first sentence dictate the rest of a paragraph. Some people will simply not read a whole paragraph so it helps to keep this audience in mind. Also form newspapers, columns are easier to read that text strewn across the whole paper. This type is kept to a few inches across. In web design a good rule is to not let text exceed 600px allowing the user to keep their place and have less eye strain.



Video Games

Like video games websites are dynamic media that changes to the user's input.

Making clear navigation and creating a hierarchy is essential to the user not only to allow them to interact with the site but to guide them in the right direction. The viewer should know what result they will get from interacting with your site, not knowing what a link will do or where it will take you leads to indecision. Adding ahierarchy on top of clear navigation helps lead and encourage the user to the content they want while ignoring what they don't need. If a new user can't tell what your site does or what they want out of it in the first few seconds they will likely turn-away.



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